Your Google My Business listing, which appears to the right when people search for you in Google, is an important part of your online marketing armoury.
New “request a quote” button
Recently, Google have added a new feature to the listings, a “Request a quote” button:
When a user clicks on the “Request a quote” button they are able to message you through Google. You receive the message through the Google My Business app and also via email.
Is it right for your business?
Currently you can’t do much to customise the button; it has to say “Request a quote”. For some businesses this is the perfect call to action, but for others it isn’t. For example, if your clients need quite a soft, consultative sales approach, then something so blatantly “salesy” might turn them off.
But, if this is the right approach for your business, then adding a “Request a quote” button might be just what you need!
How to get the “Request a quote” button
Please note that the “Request a quote” button is not currently available for all business types or in all locations.
The first thing you need to do is install the Google My Business app on your phone. Access your Google My Business account, click on “Messaging” from the menu and you’ll see this:
Select the appropriate option (Google Play for Android phones, App Store for iPhones) and install the app.
Open the app on your phone and find the listing you want to activate messaging for.
Tap on the “Customers” option at the bottom of the screen and then on “Messages” at the top. This should then display a message giving you the option to “Turn on messaging” – tap on that option.
You can the edit the welcome message which users see when they click on the button in your listing:
Just remember to keep checking the app and your email for messages, and replying promptly. Google will display “responsiveness” information on your listing, so you want to show you have great customer service.
How to turn off the “Request a quote” button
In your Google My Business app, go to the “More” option at the bottom of the screen and select “Settings”.
Select the “Messages” option and swipe to turn off the “Turn on messaging” toggle.
Find out more
Further information on the “Request a quote” button can be found here: https://support.google.com/business/answer/9395340?hl=en-GB
About Open Door Digital
We’re experts in marketing your business online – whether through Google, your own website or content marketing.