Services: Google Ads, SEO
The brief
Divine Water supplies water and coffee machines to businesses, events and other organisations across the south east.
They’re a well-known and well-respected business. If you live in the south east you’ve probably seen their vans driving around. You might have even tasted the bottled water from their natural spring in Eridge Park.
However, you were less likely to spot them in a Google search. For a company with such a strong local presence in the real world, their search engine visibility just wasn’t pulling its weight.
The solution
Our first task was to establish a Google Ads campaign, to give them an instant presence while we worked on improving their organic Google ranking.
We then undertook an extensive SEO audit, examining many factors known to affect ranking, for example:
Our audit was presented in a detailed report, including our recommendations.
Once we had the client’s approval, we proceeded to implement the recommended improvements. These included:
The result
Our work focused on improving Divine Water’s Google ranking when users searched from within the target areas of East Sussex and Kent.
Across both locations we achieved a significant improvement in Google ranking:
East Sussex

Search location: East Sussex
Kent

Search location: Kent
A watertight case for the benefits of SEO
Following our work, Divine Water saw an immediate increase in enquiries, including locations where they’d previously struggled to get traction.
As a result of the SEO success, they have been able to scale back the Google Ads activity (and, therefore, costs) without any drop in sales.

Ian Hampton
Sales & Business Development Manager
We’re delighted with the difference to our website and SEO. As a family business, we pride ourselves on being easy to work with, and Open Door Digital have the same approach. They explained everything clearly and professionally, so we fully understood what they were proposing and why. The whole process was smooth and straight forward, and the results have exceeded our expectations.