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Search engine optimisation

The brief

GFHR Consulting Ltd is an independent Human Resources Consultancy based in Tunbridge Wells, Kent. Gemma, the business owner, had recently launched a new website, however the build did not include search engine optimisation, so Gemma came to us to improve her business’s visibility in Google.

The proposal

We could quickly see that Gemma’s new website had been well constructed, which gave us a good starting point to work from. However no work had been carried out to optimise the site’s Google ranking. We worked through many different SEO checkpoints to improve the site, including:

  • Optimisation of title tags
  • Set up of meta descriptions
  • Copy ‘tweaks’ to incorporate keywords
  • Provision of xml site map
  • Removal of empty pages

In addition to this we also set social medial preview texts and images for each page and established both Google and Bing business listings.

The result

We were delighted with the results we achieved for Gemma. Following our work GFHR Consulting took the top position of Google for many of their key search terms for Tunbridge Wells searches, including “HR Consultant” and “Human Resources Consultant”.

Following on from these results we also set up two additional landing pages for Gemma, to target prospects in Sevenoaks and Maidstone. We achieved excellent ranking for both these pages, even though GFHR Consulting doesn’t have a physical office in those locations.

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