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Website design

The Anchor Inn
The Anchor Inn

The brief

We firstly updated the website for the Anchor Inn back in 2017, replacing a tired and non-responsive website with a fresh new look. A year later the pub changed ownership. The new management team were keen to re-focus the website in order to better promote the recently refurbished accommodation and establish the pub as a perfect base for holiday makers in Winnie-the-Pooh country.

The proposal

The design of the website moved away from a dark, cosy, country pub feel, to a much cleaner and modern appearance.

The accommodation information was re-prioritised and we arranged for new photography to be carried out for the refurbished rooms. Online reservations were enabled through Little Hotelier, not only meaning that the pub could take bookings through their website, but also providing them with an online system to manage all their reservations through. We then set up and AirBnB listings for the pub, again integrating them with the central booking platform.

As well as designing the website and setting up the online room bookings, we also wrote new content for the website. Our priority in doing this was to help the pub re-focus as a more modern establishment and promote the accommodation, food and events. A secondary, but still very important, consideration was to enhance the pub’s visibility in Google, particularly for people holidaying in the local area. With this in mind we wrote extensive content about local attractions – not only useful in widening the Google search terms they could be found for, but also helpful guidance for guests staying at the pub. We also set up a blog and events section which the pub can self-publish to, allowing them to further promote events and widen the breadth of the website content.

The result

We’re really pleased with both the style and the content of the new website. It perfectly showcases this wonderful country pub and provides guests with all the information they need.

Year on year there has already been an increase in visitors to the site, suggesting that more people are now finding it through Google searches. Backing up this theory is the fact that the changes have also expanded the range of search terms the Anchor Inn can be found for in Google, such as “pub walks in Ashdown Forest” and “Explore Winnie the Pooh country”.

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