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Search engine optimisation

Boosting your website’s Google ranking

Search engine optimisation (SEO) is the art of ensuring that your website appears as close as possible to the top of relevant search results. For many businesses their Google ranking is critical to their bottom line.

Our SEO services focus on both quantity – to increase the number of people visiting your website – and quality – improving the proportion of those visitors who want to buy from you.

We offer two SEO packages, Foundation SEO and Advanced SEO:

Foundation SEO

Our Foundation SEO package is perfect for websites which have never had expert SEO attention and, as a result, are being outperformed in Google search results by less relevant competitors.

We will firstly work with you to identify which Google search terms to target,  check where you are ranking currently and assess the likely improvements.

Your website will then receive a full SEO healthcheck to ensure that all the underlying components have been set up correctly so that Google can fully understand your website, and therefore your business.

This will include a review and, where necessary, revision of elements such as:

  • Title tags
  • Meta descriptions
  • Mobile-friendliness
  • Security certificates
  • URL structure
  • Breadcrumbs
  • Image optimisation

Once you have our Foundation SEO in place and we’ve assessed the results achieved, you may find that the improvements have sufficiently boosted your website traffic. But if you’d like to push for even better Google visibility then you will have created the perfect platform for further improvement with our Advanced SEO service.

Advanced SEO

Our Advanced SEO service goes far beyond Google simply understanding your website. It continuously reinforces the message that your website is authoritative and relevant, to gradually increase its value to Google and expand the range of search terms you can be found for.

We provide this support on a retained basis, carrying out regular activities such as:

  • Monitoring your ranking for high priority search terms.
  • Researching keywords to identify additional search terms to target.
  • Competitor analysis.
  • Advising on the development of website content, for example through blogs and case studies.
  • Recommending inbound link building opportunities.
  • Providing monthly management reporting.

If appropriate we will also manage online advertising, such as Google Ads and Facebook advertising, to complement our SEO activities.

We can also support you in actioning our recommendations through our content creation services. Beyond this we offer strategic support which covers all aspects of your website and online marketing, helping you increase traffic further and, most importantly, convert these visitors into customers.

Would you like to get more business through Google searches?

Get in touch and we’ll let you know how we can improve your ranking

01892 800 410

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