What to write on your website

Thank you for attending our workshop at the Wealden Expo!

We’ve put together a few resources which might be helpful to you.

• Slides from the workshop

Who you are writing for

• MailChimp Content Style Guide
• Example buyer/customer personal template

What you need to write

• Example websites where there’s a page for every product or service:
  • Nutwood Flooring
  • Heir Tight Wills
  • Enevate Homes
• Example websites using case studies and testimonials:
  • Heliocentrix – case studies page and case study embedded in another page
  • Window Wise – an automated feed of Google Reviews is in the footer of every page
  • Great British Kitchens & Interiors – a ‘carousel’ of relevant case studies features on each of their product-related pages
  • Hair Gallery – testimonials are peppered throughout the website to add credence to each page
• Examples of SEO landing pages
  • GFHR – landing page targeting people searching for HR services in Maidstone
  • The Piltdown Man – page targeting people researching a visit to Glyndebourne
• Examples of “News”, “SEO” and “Insights” content

When to put pen to paper

• How we spotted an opportunity to promote one of our client’s services, thanks to a news article about Zoe Ball.

How to write

• 26 places to find ideas for your next piece of content
• Free keyword research tools:
  • Moz: https://moz.com/explorer
  • Answer The Public: https://answerthepublic.com/
  • Google keyword planner: https://business.google.com/uk/ad-tools/keyword-planner/ (note that you need a Google Ads account to use this)
• 32 ways to write a better blog post (a lot of this is also applicable to other types of website page)

If we can be of any further assistance please email sam@opendoordigital.co.uk or call us on 01892 800 410.