Be found by the right people
It’s vital that potential customers can find your business when they search online. And, of course, what they see must convince them to buy from you, not your competitor.
That’s what search marketing is about – making sure that when people search for your products and services it’s you they find and your link they click on.
With a combination of technical, content and ad strategies, we can help you achieve just that.
Our expert SEO services
Book a search consultation
Discover how well your search engine marketing is performing and where you have opportunities for improvement.
Case study: Melior Clinics
When Melior Clinics launched a new treatment, Profhilo, we catapulted them to the top of Google through a strategy of search engine optimisation, content development and social marketing.
Our search tactics
Once we fully understand your business, your objectives and your market, we’ll develop a search strategy to reach the right number of the right people. We don’t have “one shoe fits all” solutions, we develop a blend of tactics to suit your specific needs and budget.
There are three things your business needs to do to perform well in organic (non-paid) search results.
The first is to make sure that you understand what you need to rank highly for. Keyword research will help to identify which search terms your ideal customers are using and benchmark you against your competitors.
Secondly, set up your website so that Google can understand it. This means technical adjustments to title tags, semantic mark up, search-friendly URL structures … all the boring behind-the-scenes bits that really do matter. It also involves ensuring that your website loads quickly, is secure and works perfectly on any device.
Finally, there’s the long-term work to demonstrate your website’s expertise, authoritativeness and trustworthiness to Google. The crux of this is developing plenty of high quality content which will be appreciated by search engines and your human readership alike.
Advertising on Google enables your business to stand out from the crowd when people search for your products or services. A range of advertising solutions are available, including traditional Google Ads, Shopping Ads and Remarketing Ads.
We will strategically manage your Google advertising campaign to complement your other search activity.
Your Google Ads will be managed by a certified Google Ads manager, who will continually adjust and optimise your adverts for optimal results. Regular reporting will ensure that you remain fully briefed and in control.
We find Open Door Digital to be very open, transparent, honest and most importantly experts in their field. James and Sam take a very personal approach, we feel they have a real connection with our business, our aims and ambitions, and drive themselves to achieve the very best for us on an ongoing basis.
Raise your company’s profile
Ask us how we can help your organisation perform better in search.