Copywriting
Compelling copywriting for your website
You have 8 seconds to tell your story, so you need to get it right
The text on your website needs to grab your reader’s attention, tell them why they should buy from you, then convince them to take the next step. All in about 8 seconds – the average website visitor’s attention span. On top of that, the copy needs to appeal to traditional and AI searches, so that people find you in the first place. Our copywriting services will achieve all that, and more.
Our copywriting services
One-off or ongoing copywriting support from skilled wordsmiths
Getting to know you
Our copywriting journey starts with getting to know you – your business, ambitions, audience and competitors.
This will either take the form of a discovery session, or a review of your existing marketing strategy and tone of voice documentation, if you have it.
- Listen to your business and find its voice
- Understand the wider context you operate in
- Document messaging and tone for consistency
Researching your topics
Before we start to write, we thoroughly research the topic, and ensure that we incorporate appropriate keywords to appeal to both traditional and AI search engines.
How much you’re involved at this stage is up to you – you can give us a detailed briefing or leave it to our experienced team to write from scratch.
- Process tailored to your preferred way of working
- Meticulous research of every topic
- SEO and AI optimisation always considered
Writing your copy
We have a team of copywriters, so we can match the writer to the business and ensure that you are in the safe hands of a copywriter with experience in your sector.
If required, we also write social media captions and/or email marketing segments to accompany each piece of copy. Where appropriate, we’ll source and licence stock photography to accompany the writing.
The completed copy will include guidance on what “behind the scenes” information should be included to increase your search visibility.
- Experienced wordsmiths who love to write
- Stock photography sourced and included in the price
- Social and email captions provided
The copywriting services from Open Door Digital are exemplary. Our website pages and blog posts always well-written and engaging, keeping a strong focus on our business’ objectives and tone of voice.
John Speed, Heliocentrix
Book a free 15 minute discovery call to find out if we’re the right fit for you.
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Additional services to find the right words for your business.
Growth Partnerships
Our digital marketing packages provide ongoing support across our full range of services, including website optimisation, advertising and content development.
Find out more
AI and SEO Audits
Our AI and SEO Audits will assess the content on your website to identify opportunities to make every word say more.
Find out moreQuestions
What type of copy can you write? +
We’ll turn our hand to pretty much anything!
Over the years we’ve written about architecture, botox, charities, door locks, ecology, fire safety, gardening, hoaxes, incontinence…in fact a whole alphabet of subjects!
Our clients use us to write the “evergreen” pages on their website, for example about their services or their homepage, and to keep their blogs up to date. We are also adept at writing for social, email and print marketing.
Can you come up with blog ideas? +
Yes, absolutely! We’re happy to recommend blog topics which will engage with your audience and give you an all-important boost in traditional and AI searches.
We use various tools and techniques to uncover trending topics, popular questions and unique angles on any subject.
Can you just write a single piece for me? +
Yes, we’re happy to write single pieces.
However, we find our best work comes from really getting to know our client and their audience, either by writing multiple pieces for them, or working with them on a regular monthly basis.
You’ll also get economies of scale by asking us to write in batches or more regularly.
Do you use AI to write your content? +
Well, if you mean do we ask AI to write it for us, then definitely not, no!
However, we do make good use of AI in our copywriting process. It’s a fantastic research tool, enabling us to uncover all sorts of interesting information, though we’re always mindful to check it’s accurate and not hallucinating!
AI is also a great colleague to bounce ideas off. If we’re stuck for a headline we’ll often ask AI to give us some ideas.
But, fundamentally, your copy will be written by a professional, human copywriter. Someone who understands your business, your audience and your objectives. Visit our team page to find out more.
Do I need to review the copy? +
Yes, we always ask you to review and approve the content.
Everything we write is proofread by another copywriter before it comes to you, however nothing quite beats having someone from the business check it’s good to go.