Reach more customers, instantly

Businesses seeking a Google advertising service which operates with full transparency and integrity.

You’ll get to know your dedicated account manager and feel confident that they’re working hard to optimise your account and get the best return for your investment.

Our updates are always honest and detailed – even the times when things haven’t gone quite so well – so you can be confident that you know exactly how your money is being spent and what you’re getting in return.

The forms of Google advertising we can manage for you include:

• Google Search Ads – the original form of Google advertising, these are pay-per-click, text-based adverts which appear in search results and map listings.
• Google Shopping Ads – another form of pay-per-click adverts, these are for specific products sold by ecommerce websites.
• Google Local Services – these adverts work on a pay-per-lead basis and are predominantly for local service providers in specified sectors.
• Google Demand Gen Ads – these used to be called Google Display Ads and are the ‘banner’ style adverts which you see in other places around the web, such as news and entertainment websites.

While our process will vary depending on the type of Google advertising we’re managing, we undertake seven steps: 

1. Research – Analysis of Google data and your own insights, to find the best advertising strategy.
2. Targeting – The specific criteria you want to target, for example locations and demographics.
3. Copywriting – To encourage clicks from potential customers and dissuade those who aren’t a good fit.
4. Exclusions – Stopping your ads appearing in situations where they are unlikely to convert.
5. Conversion tracking – Ensuring you know the return you’re getting on your investment, and providing data on which search terms, ad copy, locations or landing pages are most likely to convert.
6. Transparency – Adverts run from your own Google account, so everything is visible and transferable.
7. Reporting – Regular reporting so you know what value you’re getting from our work and reviews with your account manager. 

The cost per click (CPC) is the amount you pay each time someone clicks on your advert. It only applies to some Google advertising options, such as Google Search Ads and Google Shopping Ads.

The CPC is highly variable between different sectors, however we’ll be able to give you an initial indication of the likely cost. While CPC is an important measurement, we try to steer away from focusing on this too much and instead evaluate each campaign by its overall spend versus return on that investment.

When you use our Google advertising services you pay us a fixed monthly management fee plus a monthly advertising budget, which you pay directly to Google.

Before you go ahead with the advertising, we’ll analyse the data to give you an indication of the likely monthly spend needed, based on your objectives and market conditions.

Budgets can be increased and decreased over time, for example to adjust for seasonality or new product/service launches.

We set up conversion tracking to give you clear management information.

In addition, we can help you to build or improve landing pages for the advertising (note that a landing page isn’t required for Google Local Services Ads). And we’ll work on your conversion process beyond that point, to ensure that every click has the best chance of turning into a customer.

We set up conversion tracking for all our campaigns, tailoring the level of detail to the nature of your business and website.

For example, if you are selling or making bookings online, then we will track each ‘click through’ from an advert all the way through to a purchase or booking, so long as your ecommerce or booking system allows this.

If you are targeting enquiries, we have a range of conversion tracking techniques to enable us to give you a clear report of your adverts’ performance.

We’ll generally have a good feel for how well the campaign is going to perform after one month, although it can take two or three months to fully optimise it.

Firstly, we ensure that we understand who your audience is, where they are and what they’re likely to be searching for.

We only want your adverts to be seen by people who are most likely to convert into customers. For example, when managing Google Search Ads or Google Shopping Ads, we make sure that your adverts don’t appear for any irrelevant search terms or ones which don’t show “buyer intent”.

We also write the advertising text to make it clear who your product or service is suitable for…and who it isn’t.

And we’re constantly optimising your bid strategy to get the most quality enquiries for every penny you spend.

We’ll do our best to give you an accurate, upfront opinion on the likely performance of your advertising, but we’re unable to guarantee results. There are simply too many variables to precisely predict the outcome.

However, we can guarantee that we will follow best practice, continually optimise your advertising and be fully transparent about the results

Our initial contract is for three months, after that it’s a rolling monthly contract. If you wish to cancel, you need to give us one month’s notice.

Yes, we are happy to take over the management of existing accounts.

In addition, we offer a full Google advertising audit if you would like us to review your existing account and provide detailed feedback on how it can be optimised. Following an audit, we also offer Google advertising training, should you wish to retain the management of the Google advertising account in house.

No, we don’t offer this, it simply isn’t an area we specialise in. However, we are happy to help you identify a suitable social media advertising agency and work in partnership with them to dovetail your Google and social campaigns.