SEO
Sustainable Search Engine Optimisation
Maximise traffic to your website by ensuring it’s found by the right people.
There’s no point having a great website if no one finds it. Our strategic Search Engine Optimisation (SEO) services will assess your current situation and implement long-term strategies to give you sustainable SEO gains.
Search engine optimisation
Strategic services to bring more people to your website
Find out if your current SEO is working
We offer fixed cost SEO HealthChecks and bespoke SEO Audits to give you a crystal-clear picture of your current SEO position.
- Honest appraisal
- Evidence-based feedback
- Clear recommendations
Create the right foundation for growth
Our technical and on-page SEO services make sure that the key pages on your website are optimised, making them as visible as possible when people search for your products or services.
- Ensuring search engines can read your website
- Targeting the most profitable search terms
- Enhancing the SEO value of each page
Long-term SEO strategies to achieve optimal growth
Consistent investment in your SEO strategy will always give you the best returns. We’ll work in partnership with you to create a strategy of website content development which showcases your expertise, authority and trustworthiness.
And we’ll seek opportunities to have your brand mentioned, and website linked to, from other websites (know as off-page SEO).
- Constant monitoring of your SEO status
- Ongoing development of optimised content
- Raising your website’s profile elsewhere
We're delighted with the difference to our website and SEO... They explained everything clearly and professionally, so we fully understood what they were proposing and why. The whole process was smooth and straight forward, and the results have exceeded our expectations.
Ian Hampton, Divine Water
Book a free 15 minute discovery call to find out if we’re the right fit for you.
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Additional services to bring more of the right people to your website.
Google advertising
Our SEO services focus on long-term, sustainable improvements. If you need a quicker boost to your enquiries, then Google advertising will give you a speedier return on investment.
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AI search visibility
Many SEO strategies also play out well when people search using AI chatbots and assistants. However, to maximise your visibility in AI searches, some additional tools and techniques are needed.
Find out moreQuestions?
What does SEO actually mean? +
Search Engine Optimisation is a marketing strategy which aims to persuade search engines, such as Google, to show your website high up in their results when someone enters a relevant search term.
How important is SEO in an AI world? +
While searches on AI are becoming more and more commonplace, people do still use Google and other search engines, particularly when they’re looking for a company to provide a specific product or service.
Conveniently, most of the strategies we put in place as part of our SEO services are equally relevant to improving your visibility in AI chatbots or assistants. There are some slightly different techniques we use for SEO and AI search optimisation (AEO) but much of our work overlaps both types of searches.
Do you offer technical SEO services? +
Yes. Technical SEO is about ensuring that your website can be accessed and read by search engines. This is the first step in any search engine optimisation improvements.
It involves assessing the overall performance of your website (for example in terms of speed and mobile friendliness) and ensuring that specific search-friendly techniques have been used, such as making the website crawlable and each page indexed, plus ensuring that your website has an XML sitemap and a robot.txt file.
Do you offer on-page SEO services? +
Yes. On-page SEO refers to optimising various components on your website pages to give them the best chance of ranking well in search engine results.
For example, this includes:
- Making sure that the most important keywords for that page are featured in the headings and title tag.
- Naming image files appropriately and giving each one a keyword-rich alt attribute.
- Seeking opportunities for linking between pages on your website so that search engines can better understand how your pages are connected.
On-page SEO is also about making sure your website has plenty of relevant, authoritative and expert content. We’ll start by optimising your main website pages, then work with you long term to create auxiliary content such as blogs, how to guides and case studies.
Do you offer off-page SEO services? +
Yes. Off-page SEO focuses on increasing your website’s presence elsewhere on the internet.
This includes seeking opportunities to increase your backlinks – this is where other websites choose to add a link on their website back to your website. For example, to let their audience know about your product or share an insightful article you’ve written.
While backlinks are the “Holy Grail” of off-page SEO (particularly if the link is from an authoritative website), simply being mentioned by name on someone else’s website is also beneficial.
Obviously, you can achieve this by seeking specific opportunities (this is where SEO overlaps with PR). However, simply adding fantastic content to your website, and sharing this across social, email and other platforms, will raise awareness and naturally increase the chances of achieving linkbacks and mentions.