Make sure AI is talking about your business
AI Search Optimisation services for a changing search landscape.
The way people search is changing. More and more are turning to AI services to research, compare and find answers to their questions. Our AI Search Optimisation services will raise your visibility in AI generated responses to give you greater brand exposure, more qualified traffic and a stronger digital presence in this new world of search.
AI Search Optimisation
When AI gives the answer, we’ll make sure you’re mentioned
What is AI Search Optimisation?
Also known as Generative Engine Optimisation (GEO) or AI Visibility Optimisation, AI Search Optimisation focuses on helping your business become a trusted source of information for AI powered search results.
While similar in many ways to traditional search engine optimisation, when dealing with AI searches we take a broader approach, particularly since AI will generate its results based on your presence across the internet, not just your website.
- Become a trusted resource for AI generated search results
- Be mentioned more often in AI generated answers
- Make sure AI is talking about your business positively
Benchmark your current position
Through our Search Visibility HealthChecks and in depth AI Audits we can provide you with a detailed picture of your current AI Search Optimisation.
Our HealthCheck will give you a traffic-lighted checklist of potential barriers preventing AI from understanding your website. A full AI Audit will also uncover what AI thinks of your business, how likely it is to talk about you in its answers, and what you can do to improve this.
- Objective review of your technical set up
- Detailed reporting on share of voice and sentiment
- Comparison with your key competitors
Clear, consistent and structured approach
To be featured in AI generated answers, it’s essential that your online presence is easy for AI systems to access and interpret.
We can help you achieve a strong foundation of clear, consistent and well structured data, opening the door to AI search engines.
- Website structure and technical performance improvements
- Well organised website content which is easily accessed
- Consistency in messaging across all your online marketing
Building your brand’s authority
AI favours businesses who provide comprehensive, trustworthy and genuinely interesting content. For example, this might include expert guides, comparison content, FAQs, knowledge hubs, industry insights and thought leadership articles.
We’ll work with you to create content for your website and elsewhere on the internet, to demonstrate your authority in your sector.
- Development of your brand’s voice for consistency across all platforms
- Content development to please AI, Google and human beings
- Identifying opportunities to increase mentions on other websites
Rarely do you find excellent customer service amongst small businesses. Open Door Digital buck the trend on this; they work hard to understand their clients so that they can build bespoke websites to meet need and their after sales support is always first class. Highly recommended.
Ian Noble, Uckfield Chamber of Commerce
Book a free 15 minute discovery call to find out if we’re the right fit for you.
Book a callGet more from your marketing
Getting AI to like you is a great first step, but you still need to turn those citations into customers.
Website design
We design websites which reflect your values, are highly visible in both AI and traditional searches, and convert visitors into customers.
Find out more
Conversion optimisation
Attracting visitors to your website is only half the battle. Our website conversion optimisation services are designed to turn more website visitors into customers.
Find out moreQuestions?
How is AI Search Optimisation different from SEO? +
Traditional SEO focuses on improving rankings within search engine results pages which list websites, usually meaning organic Google search results.
AI Search Optimisation focuses on increasing your visibility within AI-generated answers and recommendations, for example in ChatGPT, Gemini, Copilot or Claude.
There’s a huge overlap in what traditional and AI search engines are looking for – fundamentally they are both trying to replicate a human experience and provide you with the best answer based on what you’ve searched for.
However, AI searches place a greater emphasis on authority, expertise, citations and brand recognition across the internet (not just on your website).
Can AI Search Optimisation improve my rankings in Google? +
Yes, many of our AI Search Optimisation activities also support traditional SEO, and vice versa.
Creating authoritative content, earning high-quality mentions, improving your website’s technical structure and strengthening brand signals can all contribute to improved organic search performance.
Find out more about our SEO services.
Which AI platforms do you optimise for? +
Our strategies are designed to improve visibility across a range of AI-powered platforms, including ChatGPT, Microsoft Copilot, Google Gemini, Perplexity, Claude and other emerging AI search technologies.
How do AI search engines decide which brands to mention? +
AI systems evaluate a wide range of signals, including content quality, brand authority, online reputation, third-party citations, media mentions and topical expertise.
Businesses that consistently demonstrate authority within their sector are more likely to be referenced.
How can you measure AI search visibility? +
Two key measurements are your ‘share of voice’ (how often you’re mentioned in AI answers) and the ‘sentiment’ (how positive those mentions are).
We can also look at how often you’re cited for specific questions and benchmark your performance against your competitors.
Our AI Audit provides detailed reporting on all these aspects of your AI search visibility.
How long does AI Search Optimisation take? +
It depends on your starting point. In some cases, we may identify quick fixes which can generate improvements in a few months (particularly when we uncover technical issues relating to your website).
However, like SEO, AI Search Optimisation achieves the best results as a long-term strategy. Continual development of your brand’s authority, trust and visibility across AI platforms typically delivers the most tangible results over time.
Is AI Search Optimisation important for my business? +
If your customers research products, services or suppliers online, AI Search Optimisation is likely to become increasingly important.
It is particularly valuable for businesses operating in competitive sectors where trust, reputation and expertise influence buying decisions.
Does AI Search Optimisation replace SEO? +
No. AI Search Optimisation should complement, not replace, your SEO strategy.
Search engines and AI platforms rely on many of the same quality signals, making the two disciplines highly interconnected.