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Open Door Digital

Projects

Get the boost your business needs

Our projects aim to deliver rapid growth or support the process of change within your business.

Work with us to improve your website and transform your business. Our project work includes creating brand new websites, developing existing sites, and optimising them for traditional and AI search engines.

Projecting a great outcome for your business

We undertake a range of digital marketing projects aimed at supporting growing and evolving small to medium sized organisations.

An image showing multiple websites, with one design standing apart from the others, a metaphor for our website design and development services

Website design and development

Your business deserves a website which showcases the best of what you do and becomes an essential part of your sales pipeline.

We design new websites, including ecommerce shops, and carry out development work on existing sites.

  • Project scoped to meet your aims and budget
  • Clearly defined process and timescales
  • Compelling user experience delivered
A website first aid kit, symbolising our service to support business owners with website issues

Website first aid

When something goes wrong with your website, this can damage your sales figures and your reputation.

We’ll act quickly to assess the problem and give you the support you need to get back on track.

  • Swift issue diagnosis
  • Clear information and expectations
  • Speedy resolution
Footprints leading to a website, symbolising our project work to improve your visibility in both traditional and AI search engines

Search visibility

We carry out one-off projects to improve your website’s visibility in both traditional and AI search engines, addressing technical and “on-page” checkpoints.

This will give your website a solid foundation to build upon with longer term search optimisation strategies, such as content development, backlinks and mentions.

Our search visibility projects are often carried out following a search visibility audit.

  • Appeal to traditional and AI search engines
  • Strengthen technical and on-page optimisation
  • Recommendations for longer term development
Website breaking down barriers and converting more visitors into customers.

Conversion optimisation

Your website should be designed to guide each visitor along a journey that will ultimately lead to them becoming a customer. Our conversion optimisation projects do just that.

We assess each of your website’s pages within the context of the wider user journey through your site. Each page will be improved to remove unnecessary friction, provide a compelling user experience and give you the best chance of turning that user into an enquirer.

  • Restructuring web pages to create a clear pathway
  • Copy and visuals to engage and reassure your audience
  • Calls to action which are compelling and effective
A quill writing on a website, a metaphor for website copywriting.

Copywriting

We provide copywriting services from a single page to a whole website.

Our team of experienced copywriters are adept at writing about any topic from any sector, in fact variety is one of the things they love most about their work!

All copywriting is supported by our expertise in search visibility, so every piece of writing will be optimised for both your human and digital readers.

  • Copy tailored to your brand and objectives
  • Meticulous research and fact checking
  • Traditional and AI search optimisation always considered

Rarely do you find excellent customer service amongst small businesses. Open Door Digital buck the trend on this; they work hard to understand their clients so that they can build bespoke websites to meet need and their after sales support is always first class. Highly recommended.

Ian Noble, Uckfield Chamber of Commerce

Book a free 15 minute discovery call to find out if we’re the right fit for you.

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Questions?

How do I know if I need a project or ongoing support? +

A project will have a clearly defined, finite scope with a specific outcome in mind, whereas our longer term Growth Partnerships support continuous improvement, the scope and output varying as our work evolves.

If you’re not sure which you need, give us a call to have a chat about the issues or opportunities you’re facing, and the budget you have available, and we’ll recommend the best approach.

How much do the projects cost? +

Our pricing depends on the scope and complexity of the work. We’ll give you an early estimate of costs and then refine this into a firm quote once the project has been scoped.

If you have a specific budget in mind, we can phase our work over a number stages, prioritising the elements with the highest return on investment, in order to spread the cost.

What process does a project follow? +

It’s difficult to generalise as every project is unique, but we’ll usually start with some sort of discovery session where we get to know your business, audience, market and objectives.

We’ll then agree the scope and budget for the work.

Depending on the complexity of the project we may produce a detailed timeline including milestones, or simply agree a date for completion.

All work will be presented to you for review and approval before it’s finalised.

Where appropriate, we take benchmark measurements before the start of the project and then review them a suitable time after completion. This enables us to make any further tweaks to increase the benefits as well as reporting back to you on the outcome of the work.

How long do projects take? +

A small piece of copywriting or website development can often be carried out in a matter of days, whereas larger projects could take months to complete.

We’ll be able to give you an idea of timescales from the outset and will agree specific dates once the project is fully scoped.

What do you need from us during the project? +

Initially we’ll need meetings (in person or online) to obtain the necessary information about your organisation and your objectives, to define the scope of the project.

Once the project is underway, we’ll provide you with a clear list of everything we need from you. We’ll always try to make this list as short and realistic as possible, without compromising on the quality of the finished project!

All work will be passed to you for review and testing before anything is published. We’ll identify early on when your input is likely to be needed, so you can ensure you have time blocked out in your diary.

We also appreciate that sometimes day-to-day work can upend even the most carefully planned project schedules. So, if you’re unable to meet the agreed timescales, we’ll replan to accommodate your revised availability.

Can you work on existing websites? +

Usually, yes, though it depends on what you’d like us to do. We normally work in WordPress (including WooCommerce) and Shopify, but can sometimes support other systems, particularly if working alongside your regular website manager.

Give us a call and let’s have a chat to see if we’d be a good fit for you.