The marketing funnel – turning your potential customers into loyal supporters
Understanding the power of the marketing funnel and how it can inform your digital marketing activity.
Search
The benefits of using ‘Alt attributes’ – improving accessibility and SEO
Demystifying alt attributes with clear guidance on how to use them
Staying on your toes to spot SEO wins
How we gave a client a ‘quick win’ with a timely blog article about Zoe Ball’s treatment for TMJ.
Look sharp! How great Google reviews can bring real benefits
How delighting your customers (and remembering to ask for a Google review after) can boost your new enquiries.
How to add your social media channels to your Google Business Profile
Google have (finally!) given us a straight forward way to add social medial links onto our Google Business Profiles. We guide you though the process, step by step.
Should I turn on the Chrome Ad Privacy feature?
We explain what the Chrome ad privacy feature is and whether you should opt in or out.
ASA rules against Boots baby formula Google Ads – a cautionary tale
Boots are under fire for Google Ads promoting infant formula. How did this happen and what should you check to ensure your adverts don’t encounter similar issues?
Our latest case study – Divine Water
Our latest case study demonstrates how a one-off investment in SEO can reap long term rewards
Measuring conversions and ROI from Google Ads
We explore how to measure the ROI from Google Ads and make sure your budget is being well spent.
Putting ChatGPT to the test
We asked ChatGPT questions about some of our clients. We know the answers already but does ChatGPT?
32 ways to write a better blog post
How to write blog posts which stand out from the crowd, engage with your human readers, rank well in Google and give you the maximum return on investment.
Featured snippets and sweaty armpits
How we’re building a long-term SEO advantage for an aesthetics and medical treatment company